Talk about the brand, we can not escape the word - brand growth.
The average life expectancy of Chinese enterprises is only 7 years old and 8 years old. The average life expectancy of private brands is only 2.9 years old. The average life expectancy of multinational companies is 11 years old and 12 years old. The average life expectancy of the world's top 500 is 40 years old and 42 years old. It can be seen that the success of the brand and the enterprise has a vital role, the so-called "first-class enterprises to sell the brand, the end of the enterprise selling products" is the case.
If the simple pursuit of a number on the time, the brand's meaning is certainly not much. Chinese people in the "emperor Nei Jing" in the "shape and God" describes the understanding of life. Simple: healthy body and full of refined spirit are available. Only a pair of shells and no god, it is equivalent to living dead.
"Panting" is only a breathing heartbeat only, "alive" more important is to live a gusto. As the saying goes: "life is movement".
Meditation，the inherent practice; Dynamic, the external diligence —— It's the regimen methods for brand management of Yunma.
It is undeniable that good brands tend to have higher profit margins than the average level of the same industry. And profit data and industry respect, these are the evidence of brand excellence. However, the distinction between good and bad brands have an important common ground: to build their own brand strategy for a complete strategic platform - that is, we refer to the brand management.
Any enterprise has a stakeholder - such as partners, sales representatives, service providers, opinion leaders and even influential people - they are based between your brand and the consumer. Their role can distort the light of your brand and can also help you focus on light. Brand building should originate from the company at the beginning and the end. The brand plan should be taken to optimize the role of all stakeholders and maximize the return on investment of the brand.
The brand is built up, the internal culture is infiltrated, the value delivered to the consumer is improved, and the business has also determined how to interact with all stakeholders. When this system is converted into a habit of consistency, an excellent brand can operate effectively.
When all your stakeholders are driven by your brand concentration, your stakeholders will focus on your brand of light and provide laser glory to your customers.