从年轻一代出发

用创新形式改变品牌在他们心中的固有形象

Starting from the younger generation Innovative forms of changing the inherent image of the brand in their hearts.

品牌成长

品牌的成长应该是随着时间的推移，不断吸收新的消费群体，使品牌永葆青春与活力，而不是跟随它的消费群体慢慢变老。

Brand growth should be with the passage of time, continue to absorb new consumer groups, so that the brand forever youth and vitality, rather than follow its consumer groups slowly aging.

突破思维 改变现状

作为中国摄影第一品牌，金夫人正面临着品牌老化的危机，为了改变这一现象，引导年青一代感知、理解、接受金夫人的品牌理念，为全新的品牌升级拉开了序幕，我们打破了常规的品牌形象升级的方法，跳出了传统品牌设计概念，突破了传统商业品牌推广思维。

As the first brand of photography in China, Mrs. Kim is facing a crisis of brand aging. In order to change this phenomenon and guide the younger generation to perceive, understand and accept the brand concept of Mrs. Jin, the curtain has been kicked off for a brand-new brand upgrade. We have broken The conventional method of upgrading the brand image jumps out of the traditional brand design concept and breaks through the traditional business brand promotion thinking.

全民参与影响扩散

以勇气、优雅、执着、浪漫、包容为品牌核心价值观，圈定艺术圈文化圈以及知名网红的文化先锋作为活动参与者，其中包括原创音乐人、独立摄影师、95后消防官兵等，使活动更具互动性、话题性和影响力，结合“如果世人珍视爱情而不带成见，世界将会更美好”的品牌大理想，举办了一场有一定社会影响力的品牌输出活动。

Participants, including original musicians, independent photographers, and post-95 fire officers and soldiers, are invited to participate in the activity with the courage, elegance, dedication, romance and tolerance as the core values of the brand. More interactive, thematic and influential, combined with "If the world cherishes love without prejudice, the world will be better," the brand ideal, organized a certain social influence of the brand output.

实现品牌转变

在为期半个月的影展时间，有两万余人走进了我们的展厅，八千多人参与了我们的现场互动活动，影展微信阅读量超过十万。云马将金夫人“镜遇”变成了一个可持续性的摄影活动，使品牌由内而外裂变重塑。从而并帮助金夫人在年青一代消费者心中完成了从婚纱摄影品牌到摄影品牌再到文化品牌的转变。

During the half-month exhibition period, more than 20,000 people entered our exhibition hall, more than eight thousand people participated in our live interactive activities, film micro-reading more than one hundred thousand. Yunma will King Lady "mirror case" into a sustainable photography activities, so that the brand from the inside and outside the fissure remodeling. And thus help Mrs. Kim in the hearts of the younger generation of consumers from the wedding photography brand to the photographic brand and then to the cultural brand change.