Starting from the younger generation Innovative forms of changing the inherent image of the brand in their hearts.
Brand growth should be with the passage of time, continue to absorb new consumer groups, so that the brand forever youth and vitality, rather than follow its consumer groups slowly aging.
As the first brand of photography in China, Mrs. Kim is facing a crisis of brand aging. In order to change this phenomenon and guide the younger generation to perceive, understand and accept the brand concept of Mrs. Jin, the curtain has been kicked off for a brand-new brand upgrade. We have broken The conventional method of upgrading the brand image jumps out of the traditional brand design concept and breaks through the traditional business brand promotion thinking.
Participants, including original musicians, independent photographers, and post-95 fire officers and soldiers, are invited to participate in the activity with the courage, elegance, dedication, romance and tolerance as the core values of the brand. More interactive, thematic and influential, combined with "If the world cherishes love without prejudice, the world will be better," the brand ideal, organized a certain social influence of the brand output.
During the half-month exhibition period, more than 20,000 people entered our exhibition hall, more than eight thousand people participated in our live interactive activities, film micro-reading more than one hundred thousand. Yunma will King Lady "mirror case" into a sustainable photography activities, so that the brand from the inside and outside the fissure remodeling. And thus help Mrs. Kim in the hearts of the younger generation of consumers from the wedding photography brand to the photographic brand and then to the cultural brand change.