Completely immersive retail experience From business to lifestyle to create
The essence of the traditional real economy is based on the limitations of information channels, businesses gain the benefits of the spread. However, the application and popularization of the Internet have opened the barrier between people and information. "Difference" approach to business management, is no longer suitable for contemporary consumer market.
As a brand new collection, the purpose is to explore a new way of physical shopping, to create a new shopping experience, and promote the transformation from consumer goods to consumer experience. With our help, we decided to turn our attention from the role of a fashion collection store into a brand that shares our attitude and transform the sale of merchandise into the sharing of experiences in fashion life.
Based on the brand role of "sharer", we suggest that the pick-up should consider "why do people come here?", Put forward the concept of "show floor" and emphasize the "backstage" sense of experience instead of creating a "T station" Form, the purpose of consumption into experiential consumption. The addition of "Show" not only enriched the experience, created the theme, supplemented the sensory needs, and enhanced the experience of the venue's content.
We collected a collection of "clothing, food and shelter," the three formats, and ultimately we decided to blur out the traditional retail mode format boundary, the entire storefront experience become "more random." The layout of the store items under the overall coordination, the local deliberately a little messy, in order to reduce the formal sense of place, people do not have to eat in a specific seat, nor deliberately into the store to buy clothes, this experience seems relaxed at home .
品牌应该提倡一个怎样的态度？我们想到了著名服装心理学家高莱一句话“着装是自我的镜子。”拾集并不是为了提供一站式消费的基本物质生活需求，而是搭建一个鼓励女性享受生活、表达自我的场景，呈现女人应有的漂亮生活状态，以「Find my self」为品牌主导口号，以更为开放的品牌态度，帮助人们定义和传达拾集品牌的精神价值。
What brand should promote a kind of attitude? We think of the famous clothing psychologist Gaolai words "dress is a mirror of self." Rather than to provide one-stop consumption of basic material needs, but to build a women to enjoy life and express themselves in the scene, To showcase the beautiful life style a woman deserves, use "Find my self" as its brand-name slogan to help people define and communicate the spiritual value of a pickup brand with a more open brand attitude.