打破冰山

以友好的面孔迎接未来

Break the iceberg Meet the future with a friendly face

未来思考

银行业的未来不仅仅是数字化、效率化的体现，应该还有每个品牌独有的文化与沉浸式的数字化、人性化的体验。

The future of the banking industry is not only the embodiment of digitization and efficiency, but also the unique digital and humane experience of each brand.

创意主题：山水印记

云马以重庆山水印记为题，结合互动体验与最新科技，从受众角度出发，为重庆银行打造了一场有温度的感官之旅。通过空间、文化、氛围的整体营造，增进品牌与受众之间的情感交流，让受众感受到了重庆银行的独特个性，并得到了高度认可。

Cloud horse to Chongqing landscape marks the title, combined with interactive experience and the latest technology, from the audience point of view, Chongqing Bank for the creation of a temperature sensory trip. Through the overall creation of space, culture and atmosphere, the exchange of emotions between the brand and the audience is enhanced so that the audience can feel the unique personality of the Bank of Chongqing and is highly recognized.

有温度的银行空间

空间文化提升后的重庆银行，从形象上更具亲和力，消除了与人之间的距离感，使空间和人有更多的故事可以演绎，让受众切实感受到了来自品牌的细心关照。改变国内银行给人一贯冰冷、生硬的印象，成为了银行业客户体验的改革先行者。重塑了行业形象，在全国掀起行业空间文化改革的浪潮。

After the improvement of space and culture, Bank of Chongqing, from the image more affinity, eliminating the sense of distance between people, so that space and people have more stories can be interpreted, so that the audience really feel carefully care from the brand. Changing the usual cold and blunt impressions of domestic banks has become the forerunner of the reform of the banking customer experience. Reshape the image of the industry in the country set off a wave of reform of the industry space culture.